Digital trends

Why is it interesting to couple a PIM with a Product Lifecycle Management (PLM)?

The highly competitive and widespread market encourages distributors and manufacturers to innovate and bring out new products. Their data must be consolidated if these economic operators wish to improve their innovation plan in the long term. Indeed, more and more…

Read more

The electronic signature: a basic trend in insurance and banking

Before the spread of online banking, the dematerialisation of signatures was one of the main innovations in digital banking. It is a major trend in banking and insurance. The main features of the digital signature The digital signature simplifies the…

Read more

Electronic signatures are a lifeline in the face of lockdowns

The electronic signature is increasingly used in transactions since the covid-19 pandemic. This tool helps to avoid contact between individuals, thus preventing the transmission of the disease. In these difficult times, many people see the electronic signature as a real…

Read more

Customer journey optimisation: a priority for marketers in 2020

As the business becomes more digital, companies must align their goals with those of their customers. Successful companies become customer-centric, deriving sustainable recurring value for both themselves and their customers. Value creation depends on understanding the customer at every stage…

Read more

What are the upcoming challenges of artificial intelligence?

Man has always wanted to have a computer that acts even without his intervention. This way he can focus on other things rather than doing repetitive actions. The computer must therefore act as if it were a human. The creation…

Read more

Spotlight on the trend of digital marketing automation

The evolution of marketing into a smarter environment has been quite marked in recent years. It used to be that business data was a commodity that represents the capital of companies. But now companies are collecting data to exploit it…

Read more

Trend: Business awareness of SEO

SEO has become a very popular marketing solution these days. The benefits of this strategy vary depending on the techniques used. You will have the opportunity to optimise your income with the right strategy. Search Engine Optimization will work directly…

Read more

What is growth hacking?

Originally conceived to promote only start-ups, the usefulness of the term growth hacking is becoming more than common. Called unreasonable, but this thought is mostly genius. Sometimes it is defined as the politics of the never seen. Sometimes it is…

Read more

Why do companies increasingly rely on automation?

Companies are motivated by the need to keep up with the digital transformation and must embrace the use of automation. But what are the benefits? Focus. What is automation in business? Automation in business requires the implementation of automated equipment…

Read more

Quality and completeness indicators: what are their use?

Quality and completeness indicators allow a company to take stock. Indeed, thanks to them, a company can improve its operational performance, be more competitive, but also learn to satisfy its customers. As a result of these indicators, companies can correct…

Read more