Why is it interesting to couple a PIM with a Product Lifecycle Management (PLM)?

The highly competitive and widespread market encourages distributors and manufacturers to innovate and bring out new products. Their data must be consolidated if these economic operators wish to improve their innovation plan in the long term. Indeed, more and more companies are opting for Product information management and Product Lifecycle management software. These tools represent two kinds of product repositories. They can also be a source of upheaval for some professionals. But what are the different advantages of combining PIM and PLM solutions?

Optimising the quality of product information

Product information management with PIM and PLM solutions is a good alternative for improving the quality of product data. Product data become more centralised and more reliable. If you work with product information on other tools, you will quickly notice the poor quality of the user feedback. However, by using the PXM Goaland Platform, you can eliminate duplication and work on a single product sheet. You will also minimise errors with a user rights feature. In fact, this combination is a collaborative option that allows you to gain visibility and productivity.

Develop the visibility of the product offer

Managing product information with PIM and PLM also has the advantage of making products visible. Of course, the product catalogue is destined to undergo continuous evolution. Depending on the priorities and companies, it becomes important to expand the market share and to win over new potential customers. This requires the creation of a specific new product range. You also have to decline all available products if you want to successfully enter a new geographical area. In addition, the catalogue needs to be updated, especially if the business is seasonal. Finally, the incorporation of new products is crucial in order to continually boost sales.

Improving the user experience

PIM and PLM are actually a good combination. Each of these product information management alternatives manages its own functional scope. As a result, it is possible to ensure real data continuity and have a global view of the information supply chain. A qualitative product experience must be able to combine explicit, dense and well orchestrated data. Indeed, PIM and PLM software allow you to immediately catch up on some of the information that should be included in the product sheet. Efficiently, the combination of these two tools allows you to predict future consumer behaviour.

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