PIM or Product Information Management is a very important solution for companies. It is useful for establishing promotions or making sales of a product. It allows to collect and centralize technical and marketing information for product catalogues.
What is a PIM?
According to goaland.com, PIM stands for Product Information Management (PIM). This is one of the marketing strategies that are highly regarded in the dissemination and content management of product information to sales channels such as websites, printed product catalogues, e-commerce sites, etc. In other words, Product Information Management is a tool that serves to harmonise and centralise all descriptive product information. Whether it is dimensions, technical data, visuals, translations, descriptions or even references. This type of software is able to manage several pieces of information that are related to the sale of products. It collects and channels these elements into a single version of the data. Later, these are provided internally, as well as externally for translators, graphic designers, suppliers, etc.
The importance of PIM
PIM enables companies to be successful in their sales activities. Success depends on the ability to be responsive to competitive markets. A company’s marketing teams must find ways to enable them to obtain a large amount of information from different distribution channels. PIM is a solution that allows information to be consolidated into a single system. This eliminates the need to use endless Excel files. Optimising the PIM offers better dissemination of product information to distributors, consumers or other intermediaries. In this case, it is certain that costs and distribution times are reduced, which is obviously the main objective of any business.
What data are managed by a PIM?
The data managed by a PIM are user data, technical data, design data, media files, marketing data, etc. PMI essentially manages information and data which are related to products and product catalogues. It can also manage cold data thatare not likely to be accessed or changed on a regular basis. The cold data related to the product are its logistical characteristics (net weight, gross weight, width, height…), marketing characteristics (product advantages, eye-catching…), specific characteristics (properties, dimensions, material, colour…) and general characteristics (SKU, code, label…).