Published on : 20 April 20212 min reading time
About PIM or GIP
Product Information Management is an action to help companies to disseminate explicit and truthful information about their marketed product. To achieve this, they need a single dedicated space to disseminate it to the right targets. Also known as PIM or Product Information Management, this software also aims to channel data related to merchandise packages. It is very practical and it offers suppliers and marketers the possibility to work efficiently. This way, the workflow works smoothly, as it is virtually automated. If you want to go further with this software, there are still specific platforms available. For example, follow this link to manage contextualised publications with Goaland
Internally, the PIM has several functionalities. First of all, it collects all data from the departments and software used, including CRM, ERP, Excel documents and images. In addition, it centralises and structures all information in a single repository. In order to access a better and more reliable source, the PIM offers the possibility to keep the databases within one’s company up to date. As a result, workers and employees will have more credible information at their disposal on a continuous basis. By updating the offers of its products online through this management system, the realization of a precise follow-up of its own performance in real time will be guaranteed.
Thanks to its multi-channel functions, the PIM offers the possibility of exploiting and profiting from centralised information. In order to achieve this, it allows communication with other external systems. In fact, this product management system synchronises with these systems in order to import or export internal and external data. In addition, it allows for the distribution of all necessary product information across all channels, including e-commerce, physical stores, and on-premise and web-based advertising. Last but not least is its multilingual functionality to operate, manage and share information across international channels.