Voice search is enjoying a major boom on the web. This reputation has been prompted by the installation of more powerful personal assistants and a significant change in the internet user’s habits. This voice device allows you to better improve your SEO while pushing many entrepreneurs to examine their marketing strategy. Voice search therefore has a great impact on marketing strategy. But how does it work?
Voice search allows you to make a request verbally by speaking directly to your device. This little technical marvel works thanks to automatic speech recognition while being immersed in the world of artificial intelligence. Basically, you need to activate the personal assistant on your device, then speak normally. Afterwards, this human voice is channelled through the microphone while being analysed by the system in order to exploit it and launch your request. In addition to mobile voice searches, there are currently smart speakers or connected speakers. These devices make your life at home easier while performing your daily tasks.
Speech recognition and SEO
Natural referencing develops over the years. With the arrival of mobile and tablet devices, websites must adapt their technical strategy to suit the latest trend. As a result, voice search is adding a new parameter to the complex SEO equation. Indeed, it brings important changes, as voice assistance deeply modifies the habits of web users while offering adapted content. In this process, simple keyword requests are becoming increasingly distant, but the web user tends to speak in full, human-formulated sentences. This leads to a specific language style.
Optimising voice search
To improve voice search, long tail keywords should be favoured. These offer several advantages in an informal discussion with a computer. Therefore, it is important to consider longer queries in your SEO strategy. In addition, you should ensure that your site is optimised for all platforms to improve the user experience while considering your local SEO. Voice requests are often in the form of a question. Therefore, you need to adapt your content to this type of search to interest customers and prospects.
Thus, the way voice recognition works is very simple. You only need to speak on the peripheral and get an immediate result.