Data collection is essential in many aspects of a company’s life. It is even more so when the company in question is evolving in the digital world. It must be carried out in accordance with the regulations in force and the laws governing this type of activity. Also, there is a question of priorities in the collection of this data.
What are the targets?
To better prioritise data collection, you need to start by asking the right question. Which customers or clientele is the collection targeting? It is true that the company can identify a generalized profile of a customer. However, it is still important to think about who will be most affected. Indeed, there are certain factors that need to be taken into account to better answer this question. These include the objectives of the project requiring the collection, the resources available to you, the time you can devote to the collection, the size of your organisation and many others. In any case, only data that are authorised to be collected can be used. That said, you are advised to use the best PIM or Information Product Management software for good data collection and product information management.
Define the geographical locations to be collected
Data collection is important for a company’s PIM. However, it is not possible to collect all the data available in the world. It is simply madness. Instead, it is recommended that you define specific locations or more precisely places where your targets are located. Note that the location in question is not necessarily where your company is located. In fact, some companies are based in France, but their customers are in Africa, Asia, America or in a member state of the European Union. In this sense, be precise in the geographical areas where the data will be collected.
What resources should be prioritised?
There are two types of data, qualitative and quantitative. Both can be collected from a single source. Thus, you can use two or more sources to obtain them. Apart from these, you also have pre-existing or official data. These can be collected from newspaper articles, statistical data, etc. In a nutshell, this is everything you need toknow in order to optimise your MIP.